Initial study

You must ask yourself what you want to gain by being on the internet, and not what you want your website to look like. Because the only website that will really be of any benefit to you is a websites aimed at specific target groups. You must then adapt decisions on the layout of different elements, graphics and other steps to these targets. So the main thing is not whether you like the look of the website, but whether it leads the target group in question where you had planned in the initial study.

What happens in the initial study?

At our first meetings, we will be finding out how you work with your customers at the moment, what commercial process you have and where we can help you in your online presence. Then we ask and answer a range of questions and then conduct the analysis itself.

• We find data and background materials. We establish your potential on the Internet and conduct an analysis of the current situation.
• We draw conclusions. To what extent can we exploit your potential, what visitor rates we are able to achieve and what strategy to choose for gaining conversion.
• We make a model of the website. We
  • draw up structures wireframes,
  • finalise investment and benefit charts,
  • finalise a document which you will receive.

What does the study contain?

This depends on your needs. Sometimes after a meeting and a couple of phone calls, we draw a few illustrations and that’s enough. In other situations we analyse the online market, talk to your customers (telephone surveys and in-depth interviews), we test your competitors’ websites on live people (user testing). The study normally comprises the following

• Website strategy proposal.
• 6-month online marketing plan.
• Website structure proposal with a description of separate subpages.
• Website model (approx. 4 illustrations of key pages).
• Timetable and price quote.