PPC audit

The audit will help you optimise your PPC campaign, thereby increasing its yields. A large number of PPC campaigns lack optimum parameters. Do you know how you stand in that respect? The audit can be helpful for you not only if you’re not sure whether your online agency is administering your PPC campaign optimally. But also if you what to know how to increase revenues and reduce the costs of your PPC campaign. Another area where the audit can help is if you’re a marketing manager or other authorised person and what to know how your colleagues or internet agency administer PPC campaigns. Aitom will check on aspects affecting performance of the campaign for you.

The output of the audit is data with the comments of our specialists who participated in it. It contains information on what and how it to improve, in order of relevance. Considerable improvement of performance may occur after the implementation of a few most important changes. The importance of the audit lies in identifying potential for the campaign to earn more (or if you are paying too much per click). We will find possible gaps in your PPC campaigns and their elements (sets, words, targeting, etc.). You also learn whether your agency or colleagues a managing the campaign properly. It can happen that a campaign is set up badly, or else it is not exploiting its full potential (insufficient resources or too little time for setting parameters and administration)