Choosing between mortgages on offer from financial institutions is not at all easy for the layman.  1. EUROHYPOTÉKA s. r. o. specialises in arranging mortgages and it asked us to present it in quality form on the internet. 

On their old website, conversions did not work out as they should. In order to identify where the error in the equation was, we needed more data. We conducted telephone interviews with several brokers from the company, asking them what they themselves and their clients use the internet for. We received some feedback and only then could we sketch the structure of the new website. You can find more information about in-depth interviews in case studies.

A new website came into being that is easy to use and steers users towards conversion.